KL International Group: a clearer real-estate client experience

KL International Group needed a real-estate website that made luxury property discovery, buyer and seller guidance, and enquiries feel effortless. Murphy Repos partnered with the team to design and build a cleaner client experience across property browsing, guidance, and contact.

The challenge

The existing experience needed to do more for buyers, sellers, and clients comparing communities — without losing the calm, premium feel a luxury brand depends on.

• Help buyers browse portfolio listings and understand property details quickly
• Give prospective buyers a clearer path through preparation, coordination, and next steps
• Present seller support and valuation guidance in a focused, premium experience
• Make Washington communities easier to explore for clients comparing locations

What we built

The rebuilt site organizes the client journey around four moments: exploring listings and communities, understanding buyer and seller support, and connecting through an enquiry or valuation request. Dedicated buyer and seller guidance paths sit alongside a communities section that helps clients compare Washington neighborhoods, all wrapped in a responsive, multilingual experience.

• Real-estate website experience
• Property listing presentation
• Buyer and seller journeys
• Home valuation flow
• Contact and enquiry experience
• Responsive, multilingual design

What this enabled

The result is a clearer first impression for prospective clients, easier access to featured listings and property details, and more direct paths for buyers and sellers to reach the right next step — home valuation, an enquiry, or a conversation with the team. It also gives KL International Group a flexible foundation to build future lead and follow-up workflows on top of.